A Cocktail Bar Inside the TAG Heuer Boutique
191+ 5-star reviewsBringing the bar to you, wherever the occasion calls. For TAG Heuer we set up inside the boutique itself: a dark bar against the display cabinets, red flowers to match the brand, and a cocktail list to suit an evening of watches and conversation.
A bar in a retail space
Luxury boutiques are precise spaces, so the bar has to be too. We plan the footprint with the store team, protect the floors and cabinets, and keep stock and ice out of sight. Guests see a bar that looks like it belongs there.
Brand events that people remember
An in-store event gives clients a reason to visit and a story to tell. A well-run bar is a big part of that. Read about our product launch and brand activation service and our cocktail catering.
What an in-store event bar includes
- Bartenders who are RSA-certified, with a liquor licence and public liability insurance
- All stock, mixers, ice, glassware and bar tools; the branded physical bar is optional
- Arrival one to two hours before service for set-up and styling
- Pack-down, cleaning and responsible handling of beverage waste
Running a bar in a boutique
Luxury retail asks for a small footprint and a clean look: a compact bar, premium glassware, a short list of three or four cocktails, and staff who can serve in a quiet, crowded space. We protect floors and fixtures, keep ice and stock behind the scenes, and time service to the run of the evening, from the welcome drink to the last client leaving.
Questions people ask
Can you match the cocktails to our brand colours? Yes, from the drinks themselves to the garnishes, signage and glassware.
How much space do you need? A compact bar needs about the space of a display table; we confirm the footprint with your store team beforehand.
How far ahead should we book? Two to six months is ideal, more in spring and summer; last-minute dates are worth asking about.
Watch the moment: see this event on our Instagram.
Planning a brand event or in-store launch? Tell us about your event and we'll put the right package together: free quote, no obligation.
