A cocktail bar inside TAG Heuer
A branded mobile bar and signature cocktails for a luxury boutique event.
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Product Launch Bar Hire in Melbourne
A product launch deserves something interesting, like our signature range. Our beverage specialists will match the drink to a theme or colour of your choice and still make it taste refreshing.
Serious Cocktail Menu
ST. ALi CoffeeCafesCBDToorak
100% Stress-Free Guarantee
Melbourne Based OfficeInsured & Licensed
Premium glassware & ingredients
192+ 5-star reviews
What We Offer
Tailored to Your Product Launch
A launch is all about first impressions, so we tailor the bar to your brand, from signature cocktails named after the product to branded bars and coffee carts.
Every package can include:
- High-end products + professional equipment + premium glassware
- High-end coffee machines + grinders + biodegradable cups
- Bottomless drinks packages
- Beer, wine, sparkling and/or spirits/cocktails
- Largest cocktail selection + bespoke cocktail service
- Award-winning professional staff + friendly service
- Eco friendly mobile bar service
A launch bar that looks like your brand
- In-store and boutique launches: a bar inside the TAG Heuer boutique, with flowers in the brand colour and a cocktail list to suit the evening.
- Showroom openings: a timber bar styled into the RJ Living showroom for their client night.
- Branded bars and cups: your logo on the bar front, and branded cups on our coffee carts, as at the Instagram for Business conference.
- Cocktails in your colours: a signature drink named after the product, made fresh by our cocktail bartenders.
Planning a product launch bar
We plan the bar's footprint with your venue or store team, protect floors and fittings, and keep stock and ice out of sight, so guests only see a bar that belongs in the space. For daytime activations, a coffee cart with branded cups keeps people at your stand and puts your logo in their photos. Read our coffee cart brand activation checklist.
Real Events & Planning Guides
See how we’ve brought the bar to events like yours, and get tips for planning your own.
Planning a coffee cart brand activation
A step-by-step checklist for branded coffee at launches and activations.
Read the guide
Coffee for Instagram for Business
Back-to-back coffee sessions with branded cups at a Melbourne conference.
Read the storyProduct launch bar hire: common questions
Can you create a drink for our product?
Yes. Our beverage specialists can match a signature drink to your product’s theme or colours and still make it taste refreshing.
Can the bar or coffee cart be branded?
Yes. Bars, coffee carts and cups can carry your logo or tagline.
Do you set up inside stores and showrooms?
Yes. We’ve set up inside boutiques, showrooms and offices, including a cocktail bar inside the TAG Heuer boutique.
More event bar hire: All events · Wedding · Corporate · Birthday · Private parties · Hens & bucks · Business launch · Housewarming · Sporting · Welcome & farewell
What Our Clients Say
Before you book us, hear from the people who already did.
Google reviewsBased on 192 reviews from weddings, parties and corporate events
Read all reviews (opens Google in a new tab)A wonderful experience from start to finish for a work event late last year :) Asith and his team were a delight to deal with and I’ll be absolutely using their services again in the future. Thank you
J BHeaven 7 provided exceptional service at our gala dinner. Our guests genuinely raved about how incredible the service was throughout the evening. And the cocktails were *chef's kiss*. I would 100% recommend the Heaven 7 team for your upcoming event!— 5 star review, read on Google (opens in a new tab)Gayle BarroTotally professional company in every way!
Ensured a home event felt like a great night out. They contributed to a perfect party.
Thank you— 5 star review, read on Google (opens in a new tab)E DavisHeaven7 hosted the cocktail bar at our company Christmas party, and it was an absolute hit! From the quality and presentation of the cocktails to the professionalism of the wait staff and management — everything was exceptional. The service was seamless, the drinks were incredible, and the team went above and beyond to make the night a success.
We’ll definitely be using Heaven7 again and couldn’t recommend them highly enough!— 5 star review, read on Google (opens in a new tab)Jeff FortiThis company was extremely professional in their service. The staff were fantastic, personable and obliging. I highly recommend them for any event!— 5 star review, read on Google (opens in a new tab)Angus GebhardtWe hired Asith and the team for a work event at the races. It was actually our second time getting them to cover the drinks side of things for us, this time on a much larger scale. They had a proper bar, multiple bar tenders, and did it all for a really reasonable price while even accommodating for non-drinkers to help us manage our budget. Much like last year - the cocktails were delicious and the service was great - thank you!— 5 star review, read on Google (opens in a new tab)Ava BissiotisFabulous company! Our bartender was kind, professional and most importantly made amazing cocktails! Both staff members were lovely and I will definitely hire them again for any future events. They really made my 21st birthday extra special. Thank you again!— 5 star review, read on Google (opens in a new tab)Andrew KoutsaplisHi Asith
Thank you very much for the service you provided on Saturday night, everything was perfect 🤩 and your staff were amazing.
I would highly recommend you and your company to anyone who asks and would use you again.
Thanks again
Andrew— 5 star review, read on Google (opens in a new tab)
Heaven 7 provided exceptional service at our gala dinner. Our guests genuinely raved about how incredible the service was throughout the evening. And the cocktails were *chef's kiss*. I would 100% recommend the Heaven 7 team for your upcoming event!— 5 star review, read on Google (opens in a new tab)Gayle BarroTotally professional company in every way!
Ensured a home event felt like a great night out. They contributed to a perfect party.
Thank you— 5 star review, read on Google (opens in a new tab)E DavisHeaven7 hosted the cocktail bar at our company Christmas party, and it was an absolute hit! From the quality and presentation of the cocktails to the professionalism of the wait staff and management — everything was exceptional. The service was seamless, the drinks were incredible, and the team went above and beyond to make the night a success.
We’ll definitely be using Heaven7 again and couldn’t recommend them highly enough!— 5 star review, read on Google (opens in a new tab)Jeff FortiThis company was extremely professional in their service. The staff were fantastic, personable and obliging. I highly recommend them for any event!— 5 star review, read on Google (opens in a new tab)Angus GebhardtWe hired Asith and the team for a work event at the races. It was actually our second time getting them to cover the drinks side of things for us, this time on a much larger scale. They had a proper bar, multiple bar tenders, and did it all for a really reasonable price while even accommodating for non-drinkers to help us manage our budget. Much like last year - the cocktails were delicious and the service was great - thank you!— 5 star review, read on Google (opens in a new tab)Ava BissiotisFabulous company! Our bartender was kind, professional and most importantly made amazing cocktails! Both staff members were lovely and I will definitely hire them again for any future events. They really made my 21st birthday extra special. Thank you again!— 5 star review, read on Google (opens in a new tab)Andrew KoutsaplisHi Asith
Thank you very much for the service you provided on Saturday night, everything was perfect 🤩 and your staff were amazing.
I would highly recommend you and your company to anyone who asks and would use you again.
Thanks again
Andrew— 5 star review, read on Google (opens in a new tab)Trusted by Clients Across Melbourne & Victoria
We've provided mobile bar hire, cocktail catering, and mobile coffee cart service for companies across Melbourne and wider Victoria — from internal staff events to large-scale activations with hundreds of guests.
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Not sure what you need?
Tell us about your event and we'll put the right package together for you.
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Let’s Create a Drinks Experience Your Guests Will Remember
Heaven 7 Events delivers Melbourne’s leading mobile bar, cocktail catering, and coffee cart services — designed for events that want to impress.
We combine top-tier drinks, friendly professionals, and seamless service to create a bar experience your guests will rave about. Tell us your plans, and we’ll build the perfect package for you.
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Real events, real vibes, real pours — just what you can expect on the big day.
